Scriptographic® booklets with Classic and realistic illustrations have been proven effective -- in two nationwide studies conducted by independent experts -- for increasing readers' understanding and intent to act.
In both the Adult Effectiveness Study and the Teen Effectiveness Study, the goal was to quantify the effectiveness of Channing Bete Company publications with audiences at various reading levels. To that end, effectiveness is defined as:
In both studies, the evidence shows that Channing Bete Company publications meet all four criteria.
The task of assessing the effectiveness of our booklets was undertaken by two independent research resources -- organizations equipped to scientifically measure the reactions of the people whose opinions we value above all: our readers -- or, more precisely, your readers.
John Snow, Inc. (JSI) is an internationally known public health research firm with two decades of experience doing quantitative and qualitative research for government, private sector, and nonprofit partners. JSI is particularly attuned to the health information needs of diverse populations -- including minority, multicultural, and low-income populations -- and to the measurement of health education efforts. Its roster of affiliations includes such distinguished organizations as the U.S. Department of Health and Human Services' Office of Population Affairs, and Health Resources and Services Administration.
Working with John Snow, Inc., was World Education, Inc. (WEI), a nonprofit organization that has focused on issues of adult literacy for over four decades. In partnership with Harvard University, WEI has been named the National Center for Adult Learning and Literacy, a role in which it champions efforts to define effective adult education practices.
©2013 Channing Bete Company, Inc. All rights reserved.
No part of this site may be reproduced in any form without written permission of the publisher. Many of our booklets, self-care handbooks, workbooks, brochures, pamphlets, group presentation packages, and other publications have trademarked names. Dew Drop®, EveryReader®, Families That Care®, Families That Care Guiding Good Choices®, Guiding Good Choices®, Health Tips®, Keeping Tabs®, Know What?®, Launch & Learn®, On®, PATHS®, Pocket Minder®, Present & Prevent®, Present Now!®, RealStory®, RealStyle®, Scriptographic®, Scriptography®, Staying Connected with Your Teen®, Supporting School Success®, Way To Grow®, We Wonder®, What's Up®, Who Knew?®, and Write From The Heart® are trademarks of Channing Bete Company, Inc.