-- Focus-Group Tested and Enthusiastically Approved by Adults 65 and Up!
Here's the format that
- was developed to help adults ages 65 and older set achievable short-term goals and make realistic changes for a better quality of life
- supports the U.S. Department of Health and Human Services' goal to increase health literacy among older adults by making complex information easy to read, understand, and act on
- meets recommendations for making printed material readable for older adults as found in guidelines from the Centers for Medicare and Medicaid Services!
The Learning for Life series was tested with focus groups made up of the target audience and found to be:
- easy to follow
- attractive
- effective for increasing knowledge!
Each Learning for Life title provides the right information -- and the right amount of information -- to keep older readers engaged and learning. Features include:
- large font, plus spacing, type, and color choices that take into account the unique needs of the older adult population
- photographic illustrations that accurately represent the diversity of the older adult population, avoid stereotypes, and present positive images of physical fitness and aging.
- eye-catching "Quick Tips" that make key information easy to find
- personal "just like me" stories that effectively draw readers in, add familiarity, and put technical information into context
- "What's Next?" cues that help pique readers' curiosity and motivate them to move through the publication
- perforated back covers that can be removed and used to display key information for quick daily reference!
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